Industry Trends

Growing Impact of Digitization On Hospitality Branding, Services and Operations

Because of increasing population and income, more people from a wider range of social, geographic and economic origins are traveling. To appeal to these travelers, more hospitality organizations are seeking to unify their branding to provide guests consistent, high-quality service across their chains. Hospitality facilities are also personalizing guest services to meet the various needs of this diverse group.

Expanding globalization is increasing operational complexity for hotel chains as they grow their global market presence. Hospitality facilities are challenged to standardize and personalize guest services because of inconsistent operating systems.

Mobile platforms are indispensable to today’s tech-savvy consumers. They expect a far superior experience from hospitality providers than they have at home, demanding modern conveniences and integrated services. In addition, the spread of online booking and wireless check-in has significantly changed consumer behavior. More mobile- equipped consumers expect an integrated experience with hotel devices. Hotels are also providing devices such as tablets to deliver seamless guest services.

Competing hospitality players continue to expand their presence in emerging markets, leveraging technology as a key differentiator. Leading hospitality providers are adopting cutting-edge technologies to deliver a more personalized guest experience and increase their market share, with other industry players following suit.

Customer needs

Elevate the guest experience through operational excellence

Opportunities exist across the hospitality environment to delight guests while increasing revenues and maintaining operational efficiency. To meet tech-savvy traveler demands, hospitality providers must create an optimal guest experience supported by high-end services uniquely tailored to guests.

To deliver these premier guest services effectively, hospitality providers must ensure their facilities run smoothly by making better use of their assets and human/physical resources to drive operational excellence.

Samsung capabilities

Delight guests and enhance efficiency with modernized amenities and seamless workflow

Samsung offers smart technologies to help hospitality providers meet and exceed customer expectations and resolve their operational challenges with:

• Personalized and seamless guest experience. Make guests feel at home with Full High Definition (FHD) digital signage that connects with their personal devices. Extend this digital technology by changing the way guests check in and shop with cutting-edge connectivity and interactivity.
• Automated and integrated operation. Deploy Samsung handheld smart devices equipped with mobile point- of-sale (POS) functions, accelerate services and management. Using robust content management tools, hospitality managers can update in-room TVs and operate digital signage with ease.

Samsung hospitality offerings

LYNK SINC

Today’s media- and tech-savvy hotel guests want access to a wide variety of entertainment, and to connect with people and content while away from home. Guests expect to use the hotel room’s displays to enjoy personal content such as videos, online information, movies and games. Premium hotels and resorts must keep pace with patrons’ expectations for in-room entertainment. With social, gaming and other Internet applications now accessible on larger displays, businesses can take advantage of this trend to delight patrons with new services. Already common in many venues, in-room TV access to guest services, information and checkout helps boost patron satisfaction and encourage return visits.

Therefore, Samsung has developed a content management solution, LYNK SINC 3.0. This solution enables property managers to effectively manage content from an IPTV, terrestrial satellite and the Web, and deliver information about their facilities, events, services and so on.

LYNK REACH

Typically, property managers enlist personnel to visit every guest room to perform system upgrades, set changes and other maintenance. Manually updating each TV throughout the property consumes valuable labor and operational costs. A manual process requires additional equipment and maintenance, contributing to continually rising costs associated with digital TVs (DTVs) on properties.

LYNK REACH and LYNK REACH Server are a software and hardware solution for better managing and maintaining guest room TV content. Property managers can provide a variety of information for customers and other information that the hotel wishes to provide to them through coaxial cables. The property managers can change the background, text, image or logo on the TV with user-friendly content editing tools. Plus, users can create the desired information accurately and easily by viewing the content on a full screen.